most people struggle in using ChatGPT for research,
but these tools will help you see things differently… use the 4Cs Framework & Benefit Ladder. ask questions to learn the COMPANY, CONSUMER, CATEGORY, and CULTURE insights; find the PRODUCT FEATURES, FUNCTIONAL & EMOTIONAL BENEFITS to get to the consumer goal. this is how you do research with AI. i'm going into more detail on how to use A.I. For Strategy in my free workshop next week, 👉 if you're interested you can sign up here:https://lnkd.in/eT5wX27Y
but these tools will help you see things differently…
use the 4Cs Framework & Benefit Ladder.
ask questions to learn the
COMPANY, CONSUMER, CATEGORY, and CULTURE insights;
find the PRODUCT FEATURES, FUNCTIONAL & EMOTIONAL BENEFITS
to get to the consumer goal.
this is how you do research with AI.
i'm going into more detail on how to use A.I. For Strategy in my free workshop next week,
👉 if you're interested you can sign up here: https://lnkd.in/eT5wX27Y