The memorable ones have 4 things figured out: 1/ Their niche 2/ Their profile 3/ Their content mix 4/ They actually talk to the people who show up Start doing this and in 30 days, the right people will remember you. Here is the exact plan: 1/ Fix your profile - Use a high quality, close-up photo with a solid background. - Write your headline: who you help + how you help + proof. - Use bullets in your About section to be clear what you can offer your audience, then end with a call to action. - Put your lead magnets, like templates or courses, in your Featured section. - Direct your custom button to your main offer. This will show on EVERY post. The goal: people should know within seconds why they should follow you. 2/ Find your niche - Write down your skills, your experience and the results you can drive. - Pick one type of person who would benefit from that knowledge. - Choose one painful problem they need solved. - Name the clear solution only you can offer them. - Put it together: "I help [who] solve [problem] so they can [result]." - Use that sentence as a north star in your content. "Career advice" is easy to forget. "Helping mid-level professionals land more interviews" is memorable. 3/ Create your content mix - Share news from your niche and explain why it matters. - Write about a common problem and show a new perspective. - Teach one useful lesson people can apply that day. - Tell stories from your life that have a valuable takeaway. - Share useful resources like how-to guides and carousels people will want to save. - Answer the objections that stop people from buying. Some posts help new people find you. Some give them a reason to trust you. And some convince them to buy from you. No post should do all 3. 4/ Build your network - This takes about 60 minutes a day. - Comment on 5–10 posts in your niche before your post goes live. - Add a real thought, example or question to each one. - Once your post is live, reply to every comment. - Send a short, personal message to the people who regularly engage. - Connect with creators at your level in your niche. This is probably the most important piece - creating real connection with your audience is the fastest way to become memorable to them. 📌 Want a high-res version of this PDF? Get it here:https://lnkd.in/gKzZUq-b ♻️ Repost to help your network build an unforgettable personal brand. ➕ Follow me (Will McTighe) for more like this.
1/ Their niche
2/ Their profile
3/ Their content mix
4/ They actually talk to the people who show up
Start doing this and in 30 days, the right people will remember you.
Here is the exact plan:
1/ Fix your profile
- Use a high quality, close-up photo with a solid background.
- Write your headline: who you help + how you help + proof.
- Use bullets in your About section to be clear what you can offer your audience, then end with a call to action.
- Put your lead magnets, like templates or courses, in your Featured section.
- Direct your custom button to your main offer. This will show on EVERY post.
The goal: people should know within seconds why they should follow you.
2/ Find your niche
- Write down your skills, your experience and the results you can drive.
- Pick one type of person who would benefit from that knowledge.
- Choose one painful problem they need solved.
- Name the clear solution only you can offer them.
- Put it together: "I help [who] solve [problem] so they can [result]."
- Use that sentence as a north star in your content.
"Career advice" is easy to forget. "Helping mid-level professionals land more interviews" is memorable.
3/ Create your content mix
- Share news from your niche and explain why it matters.
- Write about a common problem and show a new perspective.
- Teach one useful lesson people can apply that day.
- Tell stories from your life that have a valuable takeaway.
- Share useful resources like how-to guides and carousels people will want to save.
- Answer the objections that stop people from buying.
Some posts help new people find you. Some give them a reason to trust you. And some convince them to buy from you. No post should do all 3.
4/ Build your network
- This takes about 60 minutes a day.
- Comment on 5–10 posts in your niche before your post goes live.
- Add a real thought, example or question to each one.
- Once your post is live, reply to every comment.
- Send a short, personal message to the people who regularly engage.
- Connect with creators at your level in your niche.
This is probably the most important piece - creating real connection with your audience is the fastest way to become memorable to them.
📌 Want a high-res version of this PDF?
Get it here: https://lnkd.in/gKzZUq-b
♻️ Repost to help your network build an unforgettable personal brand.
➕ Follow me (Will McTighe) for more like this.