‘Let’s build awareness.’ The problem I have with this statement is that it looks at things from the business point of view. It doesn’t get inside the head of the consumer which is not sitting there waiting to become aware of your brand. That is why when I’m creating a comms framework, I prefer the word living. It speaks to the mindset of the audience, who are going about living their life, they’re not interested in the category at that moment. So you need a message that is going to resonate with this audience and be bigger than just about that moment. Good comms strategy creates a clear link between where the consumer is in their life and the message you need to make for them. That’s what makes a comms strategy. 👉 Comms Strategy In 60 Minutes, come along to my free workshop.
‘Let’s build awareness.’
The problem I have with this statement is that it looks at things from the business point of view.
It doesn’t get inside the head of the consumer which is not sitting there waiting to become aware of your brand.
That is why when I’m creating a comms framework, I prefer the word living.
It speaks to the mindset of the audience, who are going about living their life, they’re not interested in the category at that moment.
So you need a message that is going to resonate with this audience and be bigger than just about that moment.
Good comms strategy creates a clear link between where the consumer is in their life and the message you need to make for them.
That’s what makes a comms strategy.
👉 Comms Strategy In 60 Minutes, come along to my free workshop.