Take Coca-Cola.
“Real Magic” is the brand’s tagline, an enduring expression of what the brand stands for.
“Share a Coke”, on the other hand, was created as a campaign idea, designed to encourage a specific behaviour and drive a specific piece of communication.
“Real Magic” is the brand’s tagline, an enduring expression of what the brand stands for.
“Share a Coke”, on the other hand, was created as a campaign idea, designed to encourage a specific behaviour and drive a specific piece of communication.
