https://www.iab.com/guidelines/ai-in-advertising-use-case-map/
As AI transforms advertising, organizations need a clear, structured understanding of its applications across the marketing and media value chain. The IAB AI in Advertising Use Case Map, developed with industry leaders, provides a comprehensive guide to current and emerging AI applications.
What it is:
Real-world AI use cases organized by category, maturity (established vs. emerging), and description.
Why we built it:
To demystify AI in advertising, help members prioritize focus areas, and provide shared language for evaluating opportunities, risks, and investments.
How to use it:
- Benchmark your current AI adoption
- Identify relevant capabilities for experimentation or deployment
- Inform strategic planning, education, product development, and policy workstreams
We welcome your feedback as we continue to refine it in the updates to come!
