Use ChatGPT to catch positioning drift before it kills your brand

Smart marketers don't let their messaging wander. They use AI to track it.

Your brand messaging shifts slowly. A tweak here, a pivot there, a new audience focus.

Then one day you realize your website doesn't sound like the company you started with.

That's positioning drift.

And it's killing more brands than bad campaigns ever will.

Here's how to catch it in one prompt:

You are a brand strategist conducting a positioning audit. Compare these two messaging versions and identify positioning drift.

Flag specific shifts in:
- Tone or voice changes
- Target audience focus
- Value proposition evolution
- Messaging priorities
- Inconsistencies or mixed signals

Version A (6-12 months ago):
[PASTE OLD MESSAGING - include website copy, value props, taglines, etc]

Version B (current):
[PASTE CURRENT MESSAGING]

Then create a 3-step realignment plan:
1. Which changes to keep (strategic improvements)
2. What to revert or refine
3. How to maintain consistency going forward

Be specific and actionable.

Happy prompting!