Ask ChatGPT to review your product as a passive-aggressive competitor. It'll surface weak points faster than any customer survey. | You'll get that "oh, we are being generous with that claim" moment before your rivals point it out publicly. | Try this prompt: | You are a competing brand that is just slightly passive-aggressive about our success. Write a review of our product as if you're trying to sound fair and objective — but can't help throwing in some light shade.
Make it feel like you're subtly undermining us to highlight your own strengths.
Context:
- Our product: [insert product description]
- Our audience: [insert target audience]
- Our positioning: [insert 1–2 sentences of brand promise or value prop]
Output:
- Tone: Snarky but realistic — like a competitor that knows us well
- Format: 3–4 paragraph product review from their POV
- Focus on where our positioning gets wobbly
| Nothing reveals positioning gaps like a frenemy with insider knowledge. |
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