Graza’s strategy is chef’s kiss!
4 Qs to Instantly Add Strategic Rigor to Any Presentation
The first step to any good presentation is getting the strategy down to one page.
Like this example for Graza. A young brand trying to break into the olive oil category where heritage and luxury are the markers of credibility.
Before you open PowerPoint, ask;
1. What is your goal?
- Define the outcome you want. Anchor it to what your audience actually values.
2. What problem are they facing?
- Surface emotional aspects. This tells you what your audience really cares about.
3. What new truth reframes the story?
- Introduce one insight that shifts their perspective.
4. How can you help them solve it?
- Present a clear solution your brand helps play in resolving the tension you opened.
Learn my strategy presentation process.
How To Build A Strategy Presentation
