Tunnel Prompting - is the biggest mistake I see junior strategists make. When you start your prompt with the brand or product, AI locks in on the most obvious goal: The consumer problem that that brand or product solves. But that's not where great strategy lives. Only 5-10% of your audience is in-market. So your job isn’t to sell the product today, it’s to build memory; Memory that sticks until the moment they are ready to buy. So if you want advertising that they’ll remember. You need to talk about their broader problems today. That means you need to explore their world first. Their tensions, goals, and emotions, Without the product in the frame. ❌ Bose didn’t start with: “What are the consumer goals and consumer problems of owning Bose headphones?” The answer to that is only relevant to that 5% of active buyers. ✅Instead you need to start a level higher; “What role does music play in Gen Z’s alone time?” The product needs to be the solution to a bigger goal. Next week I will be showing you how I use AI to prompt strategy. Seats are limited! 👉 If you're interested you can sign up here:https://lnkd.in/eYCBw65m
Tunnel Prompting - is the biggest mistake I see junior strategists make.
When you start your prompt with the brand or product,
AI locks in on the most obvious goal:
The consumer problem that that brand or product solves.
But that's not where great strategy lives.
Only 5-10% of your audience is in-market. So your job isn’t to sell the product today, it’s to build memory;
Memory that sticks until the moment they are ready to buy.
So if you want advertising that they’ll remember.
You need to talk about their broader problems today.
That means you need to explore their world first.
Their tensions, goals, and emotions,
Without the product in the frame.
❌ Bose didn’t start with:
“What are the consumer goals and consumer problems of owning Bose headphones?”
The answer to that is only relevant to that 5% of active buyers.
✅Instead you need to start a level higher;
“What role does music play in Gen Z’s alone time?”
The product needs to be the solution to a bigger goal.
Next week I will be showing you how I use AI to prompt strategy.
Seats are limited!
👉 If you're interested you can sign up here: https://lnkd.in/eYCBw65m