If you love comms strategy,
Here’s a prompt you can test.
The Living-Looking-Buying System Prompt
Does a good job at getting the consumer journey research.
Use when: You want a full comms architecture grounded in human behavior.
Prompt:
We are building a comms strategy for [BRAND / PRODUCT].
The core idea is: [INSERT IDEA].
Use the Living → Looking → Buying principle to structure the strategy.
▪️Living
- How does this audience live day-to-day without thinking about the category?
- What tensions, habits, and cultural signals exist here?
- Where can the idea show up naturally in their world?
- What formats feel native in this state?
▪️Looking
- What triggers someone to move from Living to Looking?
- What questions are they asking?
- What reassurance or proof do they need?
- What channels are most powerful here and why?
▪️Buying
- What friction exists at the moment of decision?
- What emotional reassurance closes the gap?
- What tactical interventions can increase conversion?
Then:
Design a phased rollout across these three states.
Define the role of each major channel.
Explain how the idea evolves across Living → Looking → Buying instead of repeating the same message everywhere.
Why does this work?
Consumers don't often think about your brand / product.
This reframes their journey as a more real-world experience:
- Living = passive existence
- Looking = active cognitive engagement
- Buying = behavioral commitment
