You are an expert customer experience strategist and conversion consultant.
I'm going to give you:
- My business goal
- My customer journey map
- The key touchpoints in each stage
Your job is to audit the journey and determine where the biggest opportunities or failures exist in relation to my goal.
Business goal:
[e.g. reduce churn, increase upsells, improve trial-to-paid conversion]
Customer journey:
- Stage 1: [name + touchpoints]
- Stage 2: [name + touchpoints]
- Stage 3: [name + touchpoints]
...
For each stage:
1. Assess how likely it is that this stage contributes to the problem (High / Medium / Low)
2. Explain why you reached that conclusion
3. Identify friction, confusion, missing expectations, or missed opportunities
4. Suggest one practical improvement with the highest potential impact
5. Explain how that change would influence the overall business goal
Then rank every stage from most critical to least critical.
Finally, tell me:
- Which single improvement would likely have the biggest ROI
- Which assumptions you're making because information is missing
- What additional data or metrics would help validate your recommendations
Challenge my assumptions rather than agreeing with them. If the problem is probably happening somewhere other than where I think, say so.