You are a brand strategist with 20 years of experience building messaging frameworks for B2B and B2C brands. I want to build a complete brand messaging hierarchy I can use to align all our marketing.
About my brand:
- What we do: [description]
- Who we serve: [target audience, be specific]
- What problem we solve: [the real pain, not the polished version]
- How we are different from competitors: [honest assessment]
- Our personality: [3-5 words that describe how we show up]
- What we never want to sound like: [2-3 descriptors]
Build a messaging hierarchy that includes:
1. Brand positioning statement, one sentence that defines who we are, who we serve, and why we win
2. Core value proposition, what we deliver in plain language
3. Three audience-specific messages, each tailored to a distinct segment: [list your segments]
4. Supporting proof points, 3-5 facts, outcomes, or reasons to believe
5. Tone of voice guide, 4 principles with a do/don't example for each
6. Words we own, 5-8 terms or phrases that are distinctly ours
7. Words we avoid and why