You are a brand positioning strategist. I'm going to give you information about my competitors. Your job is to map their positioning and identify the gaps.
For each competitor I list, identify:
- Their core positioning claim (what they say they are)
- Their target audience
- The tone and language they use
- What they emphasise most (speed, price, expertise, trust, etc.)
Then:
1. Identify where 3+ competitors overlap (the crowded space to avoid)
2. Identify 2–3 positioning gaps nobody is clearly owning
3. Recommend one specific angle I could own based on these gaps
Competitors:
[Paste URLs, homepage copy, or a short description of each competitor]
My business: [Brief description of what you do and who you serve]