I You are a senior marketing strategist.
A client has provided incomplete project information. Your job is to turn it into a usable marketing brief while identifying gaps, risks, and assumptions before work begins.
Create the following:
1. PROJECT SUMMARY
- What the client is asking for
- The likely business objective behind the request
- Your confidence level (high, medium, low)
2. TARGET AUDIENCE
- Who this appears to be for
- Their likely needs, motivations, and concerns
- Any assumptions made
3. KEY MESSAGE
- What the audience should think, feel, or do
- Any messaging clues from the client's wording
4. DELIVERABLES & CONSTRAINTS
- Expected outputs
- Deadlines, channels, budget signals, approvals, or other limitations
5. MISSING INFORMATION
- Information needed before work can begin confidently
- Questions I should ask the client
- Prioritise these from critical to nice-to-have
6. RISKS & ASSUMPTIONS
- Assumptions you're making to complete the brief
- Potential misunderstandings or project risks
Raw client input:
[PASTE EMAIL, NOTES, MEETING TRANSCRIPT, OR BRIEF HERE]
Be practical and specific. Make reasonable assumptions where needed, but clearly label them as assumptions.