If you’re not using Claude for marketing you’re missing out. If you are, you’re only using 10% of its full capabilities.
Most are using it as a ChatGPT replacement. Claude’s real power is that it can replace your entire marketing system. I spent 30 days going deep. Testing every feature. Breaking things. Rebuilding them. What I found changed how I run marketing permanently. Here are 9 Claude features most marketers don't know exist: → Projects — Your marketing command center. Upload brand voice, ICPs, positioning docs. Every chat remembers them. Every output sounds like your brand from prompt one. → Custom Instructions — Tell Claude exactly who your buyer is. "VP of Marketing, mid-market SaaS, 50-200 employees." Now every response is written for that person. Not some generic audience. → Extended Thinking — Turn this on for strategy work. I ran a competitive analysis using Playing To Win. The output read like a $20K consulting brief. Not a blog post. → Search — Claude pulls live data mid-conversation. I asked for our competitor's latest product launches. Had a competitive brief built without opening a browser tab. → Artifacts — I asked Claude to build a campaign ROI calculator. It built one I could edit live inside the chat. Input ad spend and ACV. Get projected pipeline instantly. → File Uploads — I dropped in 3 months of email data. Claude found the subject line patterns driving our highest open rates. Took 45 seconds. → Connectors — I linked Google Drive. Asked Claude to find our Q3 performance deck and summarize wins and misses. No uploading. No screenshots. Just answers. → Cowork — Pointed Claude at a folder of campaign assets. It read our positioning deck and built a full campaign brief as a Word doc. Right into the folder. → Styles — Created a custom style from my top 3 LinkedIn posts. Now every draft sounds like me without touching a word. Last Tuesday I built a full campaign plan in one afternoon. Messaging hierarchy. Channel strategy. 30 assets. Landing page wireframe. One brief. One tool. The marketers figuring this out right now will look like geniuses to their boards by year end. If you want a hi res version of this, follow me and DM me “How to Claude” and I’ll send it to you.
Most are using it as a ChatGPT replacement.
Claude’s real power is that it can replace your entire marketing system.
I spent 30 days going deep. Testing every feature. Breaking things. Rebuilding them.
What I found changed how I run marketing permanently.
Here are 9 Claude features most marketers don't know exist:
→ Projects — Your marketing command center. Upload brand voice, ICPs, positioning docs. Every chat remembers them. Every output sounds like your brand from prompt one.
→ Custom Instructions — Tell Claude exactly who your buyer is. "VP of Marketing, mid-market SaaS, 50-200 employees." Now every response is written for that person. Not some generic audience.
→ Extended Thinking — Turn this on for strategy work. I ran a competitive analysis using Playing To Win. The output read like a $20K consulting brief. Not a blog post.
→ Search — Claude pulls live data mid-conversation. I asked for our competitor's latest product launches. Had a competitive brief built without opening a browser tab.
→ Artifacts — I asked Claude to build a campaign ROI calculator. It built one I could edit live inside the chat. Input ad spend and ACV. Get projected pipeline instantly.
→ File Uploads — I dropped in 3 months of email data. Claude found the subject line patterns driving our highest open rates. Took 45 seconds.
→ Connectors — I linked Google Drive. Asked Claude to find our Q3 performance deck and summarize wins and misses. No uploading. No screenshots. Just answers.
→ Cowork — Pointed Claude at a folder of campaign assets. It read our positioning deck and built a full campaign brief as a Word doc. Right into the folder.
→ Styles — Created a custom style from my top 3 LinkedIn posts. Now every draft sounds like me without touching a word.
Last Tuesday I built a full campaign plan in one afternoon.
Messaging hierarchy. Channel strategy. 30 assets. Landing page wireframe.
One brief. One tool.
The marketers figuring this out right now will look like geniuses to their boards by year end.
If you want a hi res version of this, follow me and DM me “How to Claude” and I’ll send it to you.