here’s a brand strategy framework for your toolkit
jeep’s brand strategy funnel is summed up in two words rugged freedom. the brand’s key pieces all add up to this idea that Jeep has a history of building vehicles for the places most cars can't. - attributes - Intrepid explorer, pioneer,‘Jeep grill’ - functions - connection to natural world, excitement, joy - rewards - strength, liberty, freedom - values - toughness, independence, adventure - personality - playful, rugged, brave 👉 if you’re interested in learning how to write a strong brand strategy like this, I’ll be covering that next week in an upcoming free workshop. sign up here:https://lnkd.in/eM42q-CZ
jeep’s brand strategy funnel is summed up in two words
rugged freedom.
the brand’s key pieces all add up to this idea that Jeep has a history of building vehicles for the places most cars can't.
- attributes - Intrepid explorer, pioneer,‘Jeep grill’
- functions - connection to natural world, excitement, joy
- rewards - strength, liberty, freedom
- values - toughness, independence, adventure
- personality - playful, rugged, brave
👉 if you’re interested in learning how to write a strong brand strategy like this, I’ll be covering that next week in an upcoming free workshop.
sign up here: https://lnkd.in/eM42q-CZ