however not a lot of people defining what it means, let me change that. tension is the push and pull between the consumer goal and problem see the tension for Dove Real Beauty: Tension: “I want to feel beautiful, but I don’t see myself in the images around me.” Insight: “Women’s self-esteem is shaped more by media images than by how they actually look.” quick explanation. - Tension is the emotional conflict. - Insight is the deeper reason behind it.
however not a lot of people defining what it means, let me change that.
tension is the push and pull between the consumer goal and problem
see the tension for Dove Real Beauty:
Tension:
“I want to feel beautiful, but I don’t see myself in the images around me.”
Insight:
“Women’s self-esteem is shaped more by media images than by how they actually look.”
quick explanation.
- Tension is the emotional conflict.
- Insight is the deeper reason behind it.