idea dumping is the fastest way to get generic work. never prompt: give me 10 ideas for (insert brand) great ideas start from understanding the consumer's point of view. start with the problem beneath the problem. ❌ nike didn’t start with: “what campaigns can sell more running shoes?” ✅ they started with: “why do people feel like they’re not athletes?” that tension built ‘just do it'. if you want better ideas, stop asking for them. join my free workshop to learn how to prompt ideas strategically:https://lnkd.in/eT5wX27Y
never prompt: give me 10 ideas for (insert brand)
great ideas start from understanding the consumer's point of view.
start with the problem beneath the problem.
❌ nike didn’t start with:
“what campaigns can sell more running shoes?”
✅ they started with:
“why do people feel like they’re not athletes?”
that tension built ‘just do it'.
if you want better ideas,
stop asking for them.
join my free workshop to learn how to prompt ideas strategically: https://lnkd.in/eT5wX27Y