Here’s what you’re missing; Want ≠ Insight. Most strategists stop way too early. They uncover the want and think that’s the strategy. Example for Burger King; ⭕ Want: They want quick, delicious flame-grilled burgers. BUT that’s not the hard part. Finding the consumer problem is the real work. It’s that consumers see fast food as fake food. With the insight that more Burger King restaurants have burned down than any other chain in the last 50 years, Is proof that they use actual flames when cooking their burgers. So people can associate Burger King with real cooking. 👉I’ll show you how to write a strategy on a page with more examples at a free workshop. It’ll be recorded if you can’t make it live. Seats are limited! Sign Up Here:https://lnkd.in/g58FYFSn
Want ≠ Insight.
Most strategists stop way too early.
They uncover the want and think that’s the strategy.
Example for Burger King;
⭕ Want: They want quick, delicious flame-grilled burgers.
BUT that’s not the hard part.
Finding the consumer problem is the real work.
It’s that consumers see fast food as fake food.
With the insight that more Burger King restaurants have burned down than any other chain in the last 50 years,
Is proof that they use actual flames when cooking their burgers.
So people can associate Burger King with real cooking.
👉I’ll show you how to write a strategy on a page with more examples at a free workshop.
It’ll be recorded if you can’t make it live.
Seats are limited! Sign Up Here: https://lnkd.in/g58FYFSn